DESIGNER & ULTRARUNNER

CMF DEVELOPMENTS



Footwear is always evolving, and so are my skills. Here, I have a collection of small creative exercises and projects with a strong CMF focus. 



FARM 2 FRIDGE

COLORS


This colorway is inspired by the overlooked “fresh” foods in my fridge, pulling directly from produce and the packaging that surrounds it. 

The result is a color story born from an uncurated space, proving that unexpected color inspiration can come from anywhere, even the back of the fridge.
 Muted earthy greens and deep purples echo wilted vegetables, while bright orange and fuchsia lift from the stickers and labels scattered across the shelves. Together, the split-complementary mix captures a balance of fresh, funky, and manufactured. Warm greens ground the palette, mirroring the subtle tint plastic packaging absorbs over time.

ASICS SPORTSTYLE CONCEPT:
NEO-ROMANTIC RENAISSANCE

SPORSTYLE CMF TREND FORECASTING & RESEARCH
Brief:
Identify a CMF Footwear trend for Asics sporstyle. Using current events, micro and macro trends, & consumer insights, propose a direction for a future footwear collection.


Current trends in 2024-2025 are described renaissance. An era defined by advanced momentum in the sciences, mathematics. We see concrete textures, tailored silohuettes,  fashion refined to a science with an emphasis on material composition.

The romantics are quite the opposite. Historically, what comes after an era of Renaissance are the Romantics.

Neo Romanticism is rooted in the Renaissance movement but is about dreamers. In fact, so and dreamlike, it becomes abstract.
This Sportstyle line reflects the athletes and milestones that have defined Asics history. Past, present, and future. BRAND OVERVIEW

ASICS was founded on the principle of promoting youth sports in Japan. Originally the performance-focused line of Onitsuka Co., ASICS has since become a core choice in both running and sport-style. 

ASICS Sportstyle evolved to serve the lifestyle market for everyday “joggers.” Much of their product assortment in both performance and sportstyle is rooted in iterative evolutions of the Gel-Cumulus lineage.

ASICS relies heavily on heritage and experimentation. Their audience tends to be early adopters who gravitate toward emerging trends. The Sportstyle line embraces hyper-materiality, using bold textures, experimental layering, and expressive color on a consistent silhouette. 



ASICS frequently collaborates with high-end designers and artists worldwide, each bringing a unique perspective to elevated basics. This creates a thoughtful juxtaposition for a brand intentionally positioned at an accessible price point.


MAJOR BRAND HEADLINE

TOM EVANS WINS UTMB 2025

The lever system delivers micro-adjusted heel fit throughout each phase of the gait cycle, channeling energy from midfoot touchdown into elastic propulsion at toe-off.


THE PALETTE

Soft violets, dusty blues, moss greens, and muted neutrals draw from archival footwear, weathered race kits, and the atmospheric tones of Romantic painting.

These colors are not intended to be nostalgic, but evolved interpretations of historic performance moments, shaped into a contemporary narrative.



KEY MATERIAL SELECTIONS






CHILI PEPPER BELT

Sustainable Materials Explorations

BREAD CLIP WALLET

Sustainable Materials Explorations

NATURAL DYEING EXPERIMENTS

Sustainable Materials Explorations

SHOE SUNGLASSES

Currently in, Pasadena, CA
©StudioG 2026