PACKAGING DESIGN BRAND INNOVATION ACTIVATIONS &
SPECIAL PROJECTS ADS, MARKETING, & MORE
Currently working as an in-house designer at DryWater Hydration. Working in a small team of 2, designing packaging, marketing materials, brand innovations, activations, and partnerships.
Supported design needs through the company’s growth from 22,000 to 44,000+ retail doors nationwide.
DRYWATER X GREEN APPLE
Supported all design needs for the Green Apple launch campaign
Static ads in several formats Promotional launch email campaign Photography selection and retouching Production of packaging, PR boxes and launch materials
DRYWATER X TARGET
Supported design needs for the launch campaign of DryWater in 2000+ Target Stores
Static ads in several formats Promotional launch email campaign Photography selection and retouching Design and production of props Ongoing needs of the retailer, including product cards and future display needs
DRYWATER X PALM TREE MUSIC FESTIVAL, HAMPTONS
Produced design for Palm Tree Music Festival as a key event partner.
Photography selection and retouching Design of co-branded merchandise including hats, t-shirts, dresses, and more Attended meetings with event organizers Distributed deliverables across teams
STATIC ADS
Producing dozens of unique ads monthly. Assessed and refined visual and messaging angles driven by performance metrics.
Photography selection and retouching Production of assets in mutltiple formats Test and iterate on various hook angles to identify messaging and visuals throughlines for optimal performance Work from briefs provided by the Creative Director and create net new Develop product images with authentic photography and AI-generated images
IN-QUEUE
DryWater x Philadelphia Marathon ExpoWest Booth/Activation Misc. Packaging