DESIGNER & ULTRARUNNER
SANTA BARBARA ZOO
The Santa Barbara Zoo rebrand reconnects with the community by spotlighting local wildlife conservation and Santa Barbara’s adventurous spirit.
A nature-inspired color palette, organic textures, and playful fonts transform the zoo’s identity, creating an inviting, memorable experience that reflects the community’s values on environmental stewardship and discovery.
THE STRATEGY
Engaging iand conservation-driven messaging aim to bridge t
he gap between the zoo and its audience.The updated design invites visitors of all ages to explore and learn while emphasizing how their support safeguards local ecosystems, helping them see the zoo as an active partner in environmental stewardship.
COLORS THAT CONNECT
The color palette was derived from nature and is used to distinguish between different categories within the zoo: birds, mammals, and reptiles/insects.
These high-contrast colors compliment delicate and textural elements of nature both within and outside the zoo walls.