DESIGNER & ULTRARUNNER
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TERRA 72

PACKAGING DESIGN CMF  


This innovative watch packaging is designed for adventurers, doubling as a functional watch stand inspired by mountain peaks. 




The pioneers of outdoor tech-wear take on wearable-tech

Arc’teryx has cultivated a loyal community of athletes and adventurers who rely on its products for peak performance and safety.

Expanding into wearable technology represents a strategic evolution, enabling the brand to deliver comprehensive solutions for successful expeditions, from head to toe.

The slatted wood design mirrors the rugged terrains explored by runners and mountaineers, while the structure discreetly integrates a charging setup.


Typically, electronics chargers and manuals are hidden, but I wanted them to become intentional, designed components of this kit. Just like how climbers and mountaineers often store gear on the outside of their bag.



CMF PROCESS

Key considerations:

strength and support, minimizing weight, and creating visual unity across all elements. 

I explored various material applications, from plywood, FDM,  to clear and opaque acrylics, incorporating techniques like sandblasting, laser engraving, and painting.




Currently in, Pasadena, CA
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